Strategic Role of Customer Orientation in Differentiation Strategy and Organizational Performance Nexus: A Partial Least Square (PLS) Approach
نویسندگان
چکیده
منابع مشابه
Partial Least Square Regression PLS-Regression
PLS regression is a recent technique that generalizes and combines features from principal component analysis and multiple regression. Its goal is to predict or analyze a set of dependent variables from a set of independent variables or predictors. This prediction is achieved by extracting from the predictors a set of orthogonal factors called latent variables which have the best predictive pow...
متن کاملToward Optimal Churn Management: A Partial Least Square (PLS) Model
In a very competitive mobile telecommunication industry business environment, marketing managers need a business intelligence model that allows them to maintain an optimal (at least a near optimal) level of churners very effectively and efficiently while minimizing the costs throughout their marketing programs. As a first step toward optimal churn management program for marketing managers, this...
متن کاملOrganizational Capabilities, Strategic Orientation, Strategy Formulation Quality, Strategy Implementation and Organizational Performance in Brazilian Textile Industries
This research analyses how the interaction between strategy capabilities, strategy types, strategy formulation quality and strategy implementation capability affects organizational performance in the Brazilian textiles companies. A conceptual framework was proposed and tested, with data from 211 firms. It was found a support for links between organizational capabilities and strategies types. It...
متن کاملModeling User Acceptance of Internet Banking in Malaysia: a Partial Least Square (pls) Approach
This study is the first empirical research that compares three well known technology adoption models in the in the field of e-banking. It aims to determine the dominant factor(s) which influence the user intention to use Internet banking. Three models (TAM, TPB and TRA) were used to test the impact of five factors (perceived ease of use, perceived usefulness, attitude, subjective norms and perc...
متن کاملthe role of application of dynamic assessment approach in improvement of iranian efl writing performance at different language proficiency levels
the present study sought to investigate the role of dynamic assessment (da) in improvement of iranian efl writing performance at different language proficiency levels. to this end, after conducting the quick placement test, 60 iranian efl learners were assigned to two groups with different language proficiency levels. in both groups each participant wrote two compositions, one before and one af...
ذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Research Journal of Applied Sciences, Engineering and Technology
سال: 2014
ISSN: 2040-7459,2040-7467
DOI: 10.19026/rjaset.7.780